Roundtable report on how brands can leverage on analytics to enhance their customer journey

While thought of once for only the mature marketers, today, analytics is at the heart of all businesses. Crucial business decisions are made based on the stories these numbers tell and the trends they unveil. Marketers have widely embraced the fact that analytics are needed to understand what consumers feel and think of your brand.

The right set of tools and technology can also pave the way to new markets, point out new potential target audiences and uncover new areas of development, despite knowing the importance of analytics, many are still struggling with figuring out its nuances.

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